AAA Hoosier Motor Club

Marketing Manager

US-IN-Indianapolis
4 months ago
Job ID
2017-1511
3750 Guion Road

Overview

AAA Hoosier Motor Club is hiring a

Marketing Manager!

 

Insurance

 

 

PURPOSE OF POSITION:

Oversees the development and implementation of marketing, including social media, for Travel, Financial Services and other programs, managing a variety of projects from concept to completion. Designs and implements marketing plans for the promotion of Club travel, membership and other products to current and potential members. Partners with business lines to leverage investments in direct marketing promotions.

Responsibilities

  1. Develops and implements travel, and financial services marketing promotion strategies.
  2. Develops and implements digital marketing and social media strategies.
  3. Directs promotion programs that combine advertising with purchase incentives including direct mail, telemarketing, television and radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or websites, in-store displays or product endorsements and special events.
  4. Works with Sr. VP Marketing and other executive management to develop and implement plans in order to achieve business goals.
  5. Recommends travel marketing programs and provides creative direction.
  6. Provides communications and consultative support to reinforce and effectively implement the brand strategy.
  7. Collects and analyzes data from each promotion to evaluate existing and potential product/service markets.
  8. Implements marketing plan and manages details and maintenance to the programs.
  9. Coordinates and manages all aspects of event promotions.
  10. Oversees contract negotiation and relationship management.
  11. Performs additional tasks as assigned by supervisor.

Qualifications

Bachelor’s degree in Marketing, Communications or Business; or a related field with 3-5 years of experience; or any combination of education, training and experience that demonstrates the ability to perform the duties of position.

 

Some experience with current website technologies is preferred

 

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