AAA Hoosier Motor Club

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Marketing Manager

Marketing Manager

Job ID 
2017-1535
Location 
US-IN-Indianapolis
Office Address 
3750 Guion Road
Experience (Years) 
5
Posted Date 
11/21/2017
Category 
..

More information about this job

Overview

Oversees the development and implementation of marketing for Travel, Financial Services and other programs, managing a variety of projects from concept to completion. Designs and implements marketing plans for the promotion of Club travel, membership and other products to current and potential members. Partners with business lines to leverage investments in direct marketing promotions.

Responsibilities

MAJOR AREAS OF RESPONSIBILITIES:

  1. Develops and implements travel, and financial services promotion strategies.
  2. Develops and implements digital marketing and social media strategies.
  3. Directs promotion programs that combine advertising with purchase incentives including direct mail, telemarketing, television and radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or websites, in-store displays or product endorsements and special events.
  4. Works with Sr. VP Marketing and other executive management to develop and implement plans in order to achieve business goals.
  5. Recommends travel marketing programs and provides creative direction.
  6. Provides communications and consultative support to reinforce and effectively implement the brand strategy.
  7. Collects and analyzes data from each promotion to evaluate existing and potential product/service markets.
  8. Implements marketing plan and manages details and maintenance to the programs.
  9. Coordinates and manages all aspects of event promotions.
  10. Oversees contract negotiation and relationship management.
  11. Performs additional tasks as assigned by supervisor.

Qualifications

Bachelor’s degree in Marketing, Communications or Business; or a related field with 3-5 years of experience; or any combination of education, training and experience that demonstrates the ability to perform the duties of position.

 

Skill Requirements:

 

Accuracy - Ability to perform work accurately and thoroughly.

 

Adaptability - Ability to adapt to changes in the work environment. Ability to manage competing demands and deal with frequent change, delays or unexpected events.

 

Communication, Oral - Ability to communicate effectively with others using the spoken word.

 

Communication, Written - Ability to communicate in writing clearly and concisely.

 

Conceptual Thinking - Ability to think in terms of abstract ideas

 

Detail Oriented - Ability to pay attention to the minute details of a project or task.

 

Financial Aptitude - Ability to understand and explain economic and accounting information, prepare and manage budgets, and make sound long-term investment decisions

 

Goal Oriented – Ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.

 

Innovative - Ability to look beyond the standard solutions.

 

Planning/Organizing - Ability to prioritize and plan work activities. Ability to use time efficiently and develop realistic action plans.

 

Problem Solving - Ability to identify and resolve practical problems in a timely manner. Ability to gather and analyze information skillfully.

 

Project Management - Ability to organize and direct a project to completion

 

Strategic Planning - ability of an individual to develop a vision for the future and create a culture in which the long range goals can be achieved.

 

Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; possesses ability to build morale and group commitments to reach goals and objectives

 

Technical Aptitude - Ability to comprehend complex technical topics and specialized information.

 

Working Under Pressure - Ability to complete assigned tasks under stressful situations.